Wednesday, February 09, 2005

New book

I just heard Seth Godin's new book "All Marketers Are Liars:How To Tell Authentic Stories In A Low Trust World" will be out in the first half of the year.

Can't wait.....I have 6 of his previous works & I recommend church/ministry leaders have a read if you haven't already done so!

Recommended reads:
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Free Prize Inside: The Next Big Marketing Idea

Unleashing The Ideavirus

Survival Is Not Enough: Zooming, Evolution & The Future Of Your Company

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